You are viewing an old version of this page. View the current version.

Compare with Current View Page History

« Previous Version 5 Next »

We want to be...

  • Direct and clear, but not aggressive or boring 
  • Conversational and friendly, but not childish or trendy
  • Positive, but not patronizing or oblivious


Here are some specific style suggestions to keep our voice on track: 

 

Use find, not locate

Use help, not assistance

Use let, not allow


Use contractions

(error) 

(tick)

 

Use active voice

(error) The button is located at the top of the page. 

(tick) Find the button at the top of the page. 

 

Address the reader directly

(error) The user should log in with their email address. 

(tick) Use your email address to log in. 

 

Avoid jargon

 

  • No labels