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We want to be...

  • Direct and clear, but not aggressive or boring 
  • Conversational and friendly, but not childish or trendy
  • Positive and action-oriented, but not patronizing or oblivious


Style suggestions

  • Use find, not locate
  • Use help, not assistance
  • Use let, not allow

  • Stay positive
    (error) Your password must be at least five characters long.  
    (tick) Use at least five characters for your password. 

  • Use contractions
    (error)
    (tick)

  • Use active voice
    (error) The button is located at the top of the page. 
    (tick) Find the button at the top of the page. 

  • Address the reader directly
    (error) The user should log in with their email address. 
    (tick) Use your email address to log in. 
     
  • Avoid jargon

 

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