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Each guide type addresses a different user – see specific guide types for more information. In general: 


Use active voice

(error) The button is located at the top of the page. 

(tick) Find the button at the top of the page. 

 

Address the reader directly

(error) The user should log in with their email address. 

(tick) Use your email address to log in. 

 

Be concise and clear: avoid jargon

 

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