We want to be...
- Direct and clear, but not aggressive or boring
- Conversational and friendly, but not childish or trendy
- Positive and action-oriented, but not patronizing or oblivious
Here are some specific style suggestions to keep our voice on track:
Style suggestions
- Use find, not locate
- Use help, not assistance
- Use let, not allow
- Stay positive
Your password must be at least five characters long.
Use at least five characters for your password. - Use contractions
- Use active voice
The button is located at the top of the page.
Find the button at the top of the page.
- Address the reader directly
The user should log in with their email address.
Use your email address to log in.
- Avoid jargon